That is what are the innovative

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After having established the overall budget for the various promotional activities, both online and offline, it will be appropriate to understand which aspects you want to base your communication strategy on.  points of the product? Why should the consumer decide to purchase our item and not that of our competitors? Understanding the points of differentiation of our product is essential to be able to develop an effective communication strategy, which delves into the innovative characteristics of the product. Around this, we therefore create a clear and specific message, a "slogan" that remains imprinted in the consumer's mind. 2 Create curiosity and mystery around the product d the product that will be launched on the market, we have established the budget for the marketing activity and we have studied the points of differentiation that we will highlight. We can say that, in this "pre-launch" phase, we are at a good point. Only one further important step is missing: the creation of a wave of curiosity and mystery around the new product, which can attract the consumer's attention.

In the pre-launch phase, social networks play a particularly important role: thanks to these social platforms it is possible to reach a large audience, who, if interested, will spread the news thanks to "likes" and shares of your posts. But how is it possible, in all of this, to establish communication with your users focused on the upcoming product, creating curiosity and a veil of mystery? One idea could be to establish an official launch date, which must be respected, and start a series of Iraq WhatsApp Number Data posts with a countdown. Let's take an example: if we have established that the product will be on the market from November 10th, starting from October 10th we will be able to create a post every day with: -31, -30, -29, -28, -27... The first post, the one that precedes "-31", can announce the arrival of a "news", without specifying which one, and every day a very short clue can be added. It may seem banal, but this activity captures the public's attention and allows you to establish a game of curiosity and mystery with users.





Obviously, each Social Network in which you establish your presence will represent a platform in itself, with a particular communication style: it is for this reason that the communication strategy based on Instagram will not also be valid for Facebook and that on Twitter will not be the same as the one on LinkedIn. Also pay attention to the choice of Social Network and the communication style you want to give to your business in this pre-launch phase. In the following article you can find a guide to choosing the best social networks for your business: "". What to do before launching a product on the market: What to do during the launch of the product on the market: 1 Create a landing page within your company website We have carried out, step by step, the different steps included in the pre-launch phase of the product. We have now reached the date marked in red on the calendar and with great enthusiasm we have made the new item in our company catalog official.