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Many of our customers, in fact, have decided to rely on us precisely because they realized that they had spent more than necessary or had a negative ROI after letting their campaigns run automatically .ability to develop creativity based on objectives (copy, banner, video, etc.): a certified agency has internal figures who are experts in visual communication predisposed to the study and optimization of creativity.
A/B testing tools on campaigns to analyze variations : A/B tests are fundamental Special Data for CRO (Conversion Rate Optimization);result simulations : the simulations allow you to receive performance estimates that are useful both in starting new campaigns and in optimizing them during ongoing management;timely reporting on the return on investment : a Google Partner agency has the knowledge and skills to produce targeted and timely reporting, useful for interpreting the results and highlighting any critical issues;flexible costs : by relying on a certified agency you will be able to calibrate your investments based on constant monitoring and a correct and timely interpretation of the results obtained.continuous training by Google : a certified agency is constantly updated on the new features made available by the platform and receives ad hoc training for the technical and strategic use of the tools;telephone consultancy with Google experts : Google provides direct contact with its Partner agencies, with which it carries out periodic calls to discuss optimization opportunities and strategic advice;access to promotions and coupons : Google provides Partner agencies with dedicated promotions and.
continuous consultancy : Google Partner certified agencies offer continuous consultancy aimed at the success of their clients' campaigns, with timely and continuous management of the account.Doing it yourself costs less, yes but….Maybe you still have the question on your mind “can I start my own campaign?”The answer, technically, is yes, because Google allows you to do so and provides companies with simplified methods for starting advertising campaigns.However, our experience has taught us that with DIY solutions the risk of wasting budget is very high .Advertising is not that simple, and this is why there are professional figures dedicated to precisely this: specific and transversal skills are needed that go beyond the mere use of the platform.
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