For example, if you have worked on ads for your

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At their tastes and interests are, what media they use the most and other variables. Definition of objectives Determine what you want to achieve with each action taken within each channel and what the overall purpose of your brand is in digital media. Media selection Choosing the most relevant media for your audience and the most efficient communication based on the buyer persona profile and each stage of the funnel. Execution The "get to work" moment. I

n execution, we get the ideas off the paper and put the strategy into Chinese Australia Phone Number List action. The execution requires a commitment from the responsible professional or team, since it will be necessary to monitor the performance of the actions on a daily basis. Measurement Like everything in digital marketing , media management also works on specific metrics that demonstrate the results of the strategy. It is very difficult to define which metrics you should observe, since it will depend on the objective defined in each channel. For example, if you have worked on ads for your product or service, the most important metric will be the conversion rate from leads to customers.





In a brand awareness strategy, engagement metrics will likely be the most relevant. ADVERTISEMENT In a content dissemination action, metrics such as page views and dwell time will give you an idea of ​​how your action has performed. It is important that you keep an eye on the metrics that really translate the results of your strategy and present the return on the investment made. Correction And, of course, measurement provides the possibility of correction. Corrections are essential once you identify errors or actions that could be performing better. This step guarantees that you use your resources in an optimized way, avoiding spending your time and money on actions that, in the end, would not deliver the results you expected. What skills should a digital media manag