Make a Living Writing. He writes for clients in the health andfitness niche, and runs 100-mile ultramarathons. 3 Important Lessons Learnedfrom BrightonSEO (Sept 2023) Written by Christian Rigg • October 25, 2023BrightonSEO is one of the largest conferences on SEO, content, and digitalmarketing in the world. It’s been almost a month since the latest BrightonSEOevent wrapped up. And now that we’ve
through all the amazing talks we heard, we’d like to share threeof the most important Chinese Thailand Phone Number List lessons we learned at BrightonSEO this September. Herethey are: 1. You can’t “SEO” your way to E-E-A-T Main takeaways: • SEO elementsrelated to E-E-A-T, such as an author bio and an About Us page, are necessarybut not sufficient to satisfy Google’s E-E-A-T requirements. • Real E-E-A-Tcomes from real-world experiences, which
means you can’t “SEO” your way into authoritative bylines. One ofthe talks that resonated most strongly with what we do here at Eleven Writingcame from Chantal Smink, the “SEO who doesn’t do SEO anymore.” E-E-A-T refersto Google’s updated quality rater guidelines. It stands for Expertise,Experience, Authority, and Trustworthiness. This is what Google expectswebsites to demonstrate to readers: that the author has
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