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Determine the target audience

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Email marketing Email marketing It is direct electronic marketing based on electronic messages that seek to increase sales, viewing rates, or visits to pages and achieve marketing strategies via email , according to the structure of the website organizing the advertising campaign, with the use of email to promote the company’s services or products in an effort to build bridges of relationships with customers. Or even potential customers. Email marketing is part of the overall online marketing process which includes marketing via websites or via social media sites, apps, blogs, etc…. When a company sends an email at any time, regardless of order confirmation or direct responses to customer questions, it is considered a form of email marketing. Email marketing also includes newsletters that contain company updates, sales offers, or even sending exclusive deals to customers, or sending a general message to customers on behalf of the company, as in cases of natural disasters or a company scandal.

Let's learn strategies for creating email marketing message . Strategies for creating email marketing messages Strategies for creating email marketing messages Strategies for creating email marketing messages The most important email marketing strategies are strategies for Jamaica Email List creating messages for email marketing, so we will learn how to start strategies for creating messages for email marketing by giving you our best advice and informing you of our strategy for growth and leadership and striving to retain customers in the long term and increasing them periodically, from By illustrating examples of generating a high return on investment through the following: Determine the target audience: Identifying the target audience through your products or services that you offer to them is one of the most important steps in email marketing strategies, through knowing their marketing tastes, needs, or what they are searching for most, sending messages for the company’s products or services, and sending offers and discounts through your email messages. And strive to expand your target audience base and thus obtain a larger number of customers, while paying attention to including in your emails to new customers their interests and what they are looking for, and always developing your tools and striving to draw their attention and arouse their curiosity about your products and services. How to determine the appropriate day and time to post.



The Omni Send platform conducted a study in which it analyzed 2 billion promotional campaigns sent to discover the appropriate time to send emails based on the target audience’s interaction with these messages. The platform showed through its study that Tuesday and Thursday are appropriate days for publishing promotional and news messages, according to For this study, Saturday and Monday are the worst days to post promotional messages. Also, according to this study, the close relationship between the campaign publication time and its timing and the final results was demonstrated, as the results of the studied campaigns showed an increase in the rate of clicking on e-mail messages, reaching its peak at 8 a.m., 1 p.m., and 4 and 5 p.m.

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