Here are some examples of questions

mdh673558

Still, these configurations are advanced and require additional time to learn the GA4 platform. Uncover key local SEO insights using GA4 Overall, the out-of-the-box dashboards in GA4 can provide valuable insights for our local SEO campaigns. we can answer with this local data: Does my site need more location pages? Which location pages need additional optimization? Which GBP’s are driving the most organic traffic? Is keyword growth for a location page driving traffic? While GA4 is a useful tool for gathering these insights, we should not depend on it as our sole source of data.

Local SEO data from GA4 should DB to Data contextualized with other reporting data from Google Search Console, GBP Insights, geo-matrix tracking tools, and other keyword reporting platforms. For example, if we see an increase in GA4 organic sessions for a location page, is this because of ranking growth or an increase in branded queries? We can’t determine the source of growth until we cross-reference why users visited the page. The new GA4 platform includes plenty of insights for our local SEO campaigns as long as we understand the greater context of our wins and losses.



Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal with Google. Speaking at the federal antitrust trial, Parakhin alleged this was despite Microsoft offering to pay Apple more than Google – which he claims was offering in the region of 60%.