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Let's look at the general definition of pruning: pruning a tree, shrub or bush by cutting off dead or overgrown branches or stems especially to promote growth. The same goes for content pruning, which is about identifying content that no longer serves a purpose and removing, re-optimizing or merging it to ensure higher quality content throughout the site, improving visibility in the long run. Why Content Pruning Matters Align with Google Algorithm Updates, which constantly emphasize the quality, accuracy, and authority of information. Beyond that their ranking algorithm has become more intuitive about what constitutes quality content. Gone are the days when using scraped keyword-dense content was enough to rank for certain keywords.
  
Content pruning lets you identify any old content that doesn't meet or violate quality guidelines so you can adjust or remove it to improve the overall quality and authority of your site's content. if Not performing a pruning process Objectionable content or black hat tactics that you may have photo retouching used in the past may not come to your attention but will not go unnoticed and may damage your website's popularity. Better to achieve certain goals The content you publish on your website should align with your brand's long-term goals. Articles and landing pages can be used to generate backlinks that convert visitors, encourage inquiries or generate traffic and brand awareness.



For a site with a lot of content it is likely that over time not all pages will be fit for purpose or have a purpose. The goal of content pruning is to find old content or even the latest content that doesn't align with your business goals and then either adapt it, remove it from the index or redirect it to similar, better optimized content. This is the process of determining whether the purpose of each page on the site is optimized for that purpose and how that page is currently performing. For example, if the purpose of the page was to generate backlinks but your digital PR campaign failed, analyze why and if there is an opportunity to update, improve, and outreach the page again.