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To a customer by convincing him to buy the product or service provided by the company. It is the stage of transforming marketing plans into implementation on the ground, and it is based on combining multiple elements of marketing while working to integrate these elements with each other in order to obtain the expected response from the market. The origins and development of the marketing mix The beginning of the emergence of the marketing mix was in 1948 when James Culliton, a professor at Harvard University, established the basic principle of the marketing mix, in which he described marketing management as a combination of marketing elements. In 1953, the American marketing professor Neil Borden published An article entitled “The Concept of the Marketing Mix” is credited with making the term marketing mix popular, as he used it in his speech to the American Marketing Association (AMA). In 1960, the famous author Jerome McCarthy grouped these components together into four main elements (price, product, promotion, and place), which was known as the 4Ps.
Then the famous economist Philip Kotler developed it and helped spread it in academic circles and among marketers. . What are the elements of the electronic marketing mix? To understand how the elements of the electronic marketing mix work, its impact on the marketing strategy, and its role in the company’s success, we must first know its components. There are 3 types of marketing mix: the 4Ps, the 7Ps, and the modified 4Cs, but let us first learn about the Nigeria Email List elements of the mix. Quadrant e-marketing. Elements of the 4Ps electronic marketing mix The four-part marketing mix consists of 4 components that complement each other in order to build a successful marketing strategy to reach the desired marketing goals for the company’s success. These elements are: Product. Price. Place. Promotion. Product It is the first pillar of the marketing mix and it is the most important element in it. It is the one for which strategies and plans are determined, and the rest of the elements of the electronic marketing mix are in order to work on its success. It is represented in the product or service that you offer in the market to your customers, but before launching the product or service in Market There are many questions that you must answer in the beginning.
Questions about the product What is the product and what is its name? What category needs this product? Why do you need this product category? What needs will the product meet for this category? How will the product meet these needs? How will the customer use the product? What are the product features? What are the product's drawbacks and how do you plan to overcome them? How does the product work? Does this product have competitors? What is the competitive advantage that distinguishes your product over competitors' products? Is the product scalable over time? How do you plan the product packaging process? What are the after-sales services for the product?
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